Leapfrog has always been at the forefront of innovation when it comes to toys that invoke learning. Over time, technology and childrens’ interests have changed dramatically and Leap Frog needs to hop ahead of the competition in order to take the lead once more. Enter Leapfrog and Friends. Did you have an imaginary friend as a kid? Most kids do, but for the first time, children can make their imaginary friend a reality. With a dedicated website, mobile app, and a haptic feedback plush, Leapfrog and Friends will make dreams come true! Features include intuitive customization, parental controls, and playdates between users and their friends which helps teach important social skills.